Saturday, July 5, 2008

Fashion: The Life

http://thelookrightnow.com/ftl/home

http://www.google.com/search?hl=en&rlz=1T4SUNA_en___US204&q=%22fashion+the+life%22+pepsi (PR, virals)

Marketing/Creative Strategy & Direction of Pepsi's multi-platform branded entertainment promotion/PR initiative hinging upon an original reality micro-series capturing the travails of three up-and-coming fashion designers.

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