Dew Circuit Breakout

http://dewcircuitbreakout.mtv2.com/

http://www.mtv.com/ontv/dyn/mtv2_dew_circuit_breakout/series.jhtml

Marketing, creative strategy and creative direction of co-branded unsigned ‘battle of the bands’ reality TV competition/community designed for Mt. Dew and MTV2. (2005-2007)

Additional/relevant links:

http://www.youtube.com/results?search_query=%22Dew+Circuit+Breakout%22&search_type=&aq=f (youtube virals)

http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4SUNA_en___US204&q=%22dew+circuit+breakout%22 (google virals)

Fashion: The Life

http://thelookrightnow.com/ftl/home

http://www.google.com/search?hl=en&rlz=1T4SUNA_en___US204&q=%22fashion+the+life%22+pepsi (PR, virals)

Marketing/Creative Strategy & Direction of Pepsi's multi-platform branded entertainment promotion/PR initiative hinging upon an original reality micro-series capturing the travails of three up-and-coming fashion designers.

Robin Hood Foundation

http://www.robinhood.org/home.aspx

Site-design, copy, content architecture and multi-media case-study template

NYSE 4 on the Floor

http://www.4onthefloor.com/site/index_noflash.php

Creative Development, Direction & Production and Copywriting for this early, ground-breaking branded entertainment initiative, this on-going thought leadership interview program leverages the NYSE's unparalleled access to top CEOs.

CMCH

http://www.cmch.tv/

Identity and content architecture for Harvard-associated child media health organization.