http://dewcircuitbreakout.mtv2.com/
http://www.mtv.com/ontv/dyn/mtv2_dew_circuit_breakout/series.jhtml
Marketing, creative strategy and creative direction of co-branded unsigned ‘battle of the bands’ reality TV competition/community designed for Mt. Dew and MTV2. (2005-2007)
Additional/relevant links:
http://www.youtube.com/results?search_query=%22Dew+Circuit+Breakout%22&search_type=&aq=f (youtube virals)
http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4SUNA_en___US204&q=%22dew+circuit+breakout%22 (google virals)
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